As a commercial roofer by trade, you focus on your craft: installing high-quality roofing and materials that effectively shield buildings from the elements. You’ve been successful, but a little more business wouldn’t hurt.
A great way to develop more business is to get more leads. Leads are people whom you’ve come into contact with and you’ve formed a relationship with them. They might be interested in purchasing your services, but they haven’t just yet.
Advancements in technology have produced several tools and methods to help you get leads. In this article, we’ll introduce three tactics you can leverage to get more leads for your commercial roofing business.
Instagram: The 21st Century’s Billboards and TV Ads
Instagram is a great way to present your work, highlight your skills, and introduce your team to the world. Connecting your Instagram account to your website is a must, as site visitors can jump over to your Instagram and view your most recent work.
Feature the following on your Instagram account:
- Meetings with clients.
- Work in Progress.
- Finished jobs.
- New Tools and Equipment.
- New Employees.
- Company functions like the Holiday Party.
- Client Testimonials (video or text).
If you include people outside of your organization in the photos, ensure that you have their consent. For testimonials (and positive reviews on Google or Facebook), offer clients a small reward to show your gratitude.
This can be a free beverage from your local coffee shop, or a cool piece of branded merch, like a spirit level or tape measure with your logo. Clients will be grateful for small tokens of appreciation. Wherever and whenever they use the branded merch you gave them, people around them will see your logo.
Tactic #2: Run Google and Facebook Ad Campaigns
A highly effective way to make your site visible to web browsers is by running Google and Facebook Ad Campaigns. While you need to pay some money, you don’t need SEO knowledge to run ads.
For Google Ad Campaigns, use your Google Ads Account you signed up for earlier to find keywords. Each keyword is priced differently; you’ll pay a higher price for popular keywords. When people search for the keyword you purchased, your site will appear at the top of the search results page.
Facebook Ad Campaigns are a little different. Instead of paying for keywords, you pay to insert your business page within the feeds of targeted Facebook users. You choose which users you want to target by selecting age, profession, location, hobby, etc.
A good rule of thumb is to select people and businesses from your area. Target the professions we mentioned previously: contractors, commercial real estate brokers, and developers. They will most likely need your services at some point.
Running successful ad campaigns doesn’t require a bank-breaking budget. You can gain visibility for about $500 a month. Facebook and Google will also provide you with analytical reports that detail your campaign performance. Learn insights from these so you can run a more successful future campaign.
Tactic #3: Build an App for Estimate Scheduling and Maintenance Services
Use a no-code app builder like Adalo to create a scheduling app for maintenance, estimates, and compliance checks.
Creating an app with Adalo requires no technical or coding knowledge. You simply use Adalo’s responsive drag-and-drop interface to construct your app. Choose a fitting template from Adalo’s huge database and start building.
Your leads can easily download your app from the Apple iOS and Google Play Stores or directly from your website. The simplicity of booking an estimation with just a few taps will appeal to leads who don’t want to take the time to make a call or write an email.
Adalo lets you send out push notifications when routine gutter cleanings, annual inspections, or other maintenance needs to happen. You can customize how far in advance you want to send your notifications.
Leads will greatly appreciate the reminders. Sometimes, people who are busy forget about an estimation service they made 4 weeks ago. Staying in the forefront of people’s minds can help is a great way to transform leads into clients.
The Goal: Transforming Leads Into Clients
Gathering leads by making new connections and building relationships is a lengthy process. Work on getting leads daily, with your main goal in mind: transforming your leads into paying customers. If you stay persistent, your efforts will pay off.
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