When Richard Morrow and I started BoozApp, not a single US distillery publicly announced pricing on their bottles. 2 years later, everything changed. We got to work, first on a spreadsheet full of publicly-accessible data, then an idea came: let's build an app so other people can contribute to reporting pricing, ala Gas Buddy. Neither of us were even close to being developers; then Simon Turner suggested we try a little tool called Adalo, which was like WordPress for apps. At the time, that WAS as powerful to us as ChatGPT is to us now. We launched early, and immediately got 5k signups. The app was in black and white. Still, people came. And kept coming. Within 2 years, over 50k people were using BoozApp monthly to log prices and manage their collections.











