Build Custom CRM Apps for Any Sales Team
Adalo is the no-code app builder that pairs AI-powered generation with a visual multi-screen canvas, so entrepreneurs and business teams can design, build, and publish custom database-driven apps to the Apple App Store, Google Play Store, and web from a single project — no code, no developers required. Build a CRM that fits your sales process, not the other way around.
DealFlow
Ryan 💰
Hot Lead: TechCorp $120K
Proposal sent · Decision maker engaged
Build Any CRM App You Can Imagine
From simple contact managers to full deal pipelines—describe what you need and Ada, Adalo's AI builder, generates a working CRM with Magic Start in minutes.
Sales Teams Deserve Better Than Spreadsheets & Overpriced Software
Most small and mid-size teams are stuck between clunky spreadsheets and enterprise CRMs that cost $75+ per user per month. There's a better way to manage your pipeline.
The Sales Management Problem
- Deals tracked in spreadsheets with no real-time visibility
- Contact data scattered across email, phones, and sticky notes
- No mobile access for field sales teams between meetings
- Salesforce and HubSpot licenses eating $75–$150+ per user per month
- Weeks of setup and admin training before anyone uses the CRM
- Generic CRM workflows that don't match your actual sales process
The Adalo CRM Solution
- Visual canvas lets you design your exact pipeline stages and deal flow
- Built-in relational database keeps contacts, deals, and activities connected
- Native iOS and Android apps give field sales real-time pipeline access
- $36/mo with unlimited users, records, and storage—no per-seat charges
- Ada generates a working CRM from a description—ship in days, not months
- Your sales process becomes the app, not the other way around
Everything Your Sales Team Needs in One App
Built for teams that need a CRM tailored to how they actually sell—on web, iOS, and Android from a single build.
Contact & Lead Management
Store contacts, companies, and leads in Adalo's built-in relational database. Link contacts to deals, activities, and notes—all connected automatically with no external database setup required.
Deal Pipeline Tracking
Build visual pipeline stages that match your sales process. Track deal values, expected close dates, and probability. Move deals between stages with a tap on any device.
Activity Timeline
Log calls, meetings, emails, and notes against every contact and deal. Your team sees the full history of every relationship at a glance, whether on desktop or mobile.
Push Notifications
Native push notifications alert reps when deals move stages, new leads come in, or follow-ups are due. Critical for field sales teams who can't check dashboards between meetings.
Offline Access
Field sales reps can view contacts and deal info even in areas with limited connectivity. Native iOS and Android apps keep key data available when your team is on the road.
Custom Dashboards
Build dashboards showing pipeline value, conversion rates, rep activity, and revenue forecasts. Filter by team, territory, time period, or any custom field your sales process requires.
From Idea to CRM App in Five Steps
Adalo 3.0's infrastructure (launched late 2025) is 3–4x faster and scales to 1M+ monthly active users. Here's how to build your CRM on it.
Describe Your CRM to Ada
Tell Ada, Adalo's AI builder, what your sales team needs. Magic Start generates a complete CRM app with screens, database, and navigation from your description—typically in under two minutes.
Customize Pipeline Stages
See every screen on the visual canvas simultaneously. Point at elements and visually direct Ada to adjust your pipeline stages, custom fields, and deal properties. Add features with Magic Add using natural language.
Connect Data Sources
Use Adalo's built-in relational database for your primary CRM data, or connect Google Sheets via SheetBridge if your team already tracks leads in spreadsheets. Add Zapier or Make integrations for email, calendars, and marketing tools.
Test on Real Devices
Preview your CRM on any device form factor directly from the canvas. Test the full deal flow—adding contacts, moving deals through stages, logging activities—on iPhone, Android, tablet, and desktop before publishing.
Publish to App Stores
Deploy your CRM as a native iOS app on the Apple App Store, a native Android app on Google Play, and a web app—all from a single build. Your sales team downloads the app and starts closing deals immediately.
The CRM That Fits Your Budget & Your Process
Stop paying per seat for features you don't use. Build exactly the CRM your team needs.
10x Cheaper Than Salesforce
Adalo costs $36/mo with unlimited users, records, and storage. No per-seat licensing. A 10-person sales team on Salesforce pays $750+/mo—on Adalo, it's still $36/mo.
Field Sales Mobility
True native iOS and Android apps with push notifications and offline access. Your field reps update deals between meetings from their phones, not just when they're back at a desk.
One Database for Everything
Adalo's built-in relational database connects contacts, companies, deals, activities, and notes without configuring external services. No Firebase setup. No Supabase. It just works.
Ship in Days, Not Months
Ada generates your CRM from a description. Visually customize it on the canvas. Publish to three platforms from one build. Most Makers go from idea to live CRM in under a week.
See Your Entire CRM at a Glance
Adalo's multi-screen canvas lets you design pipeline views, contact details, activity logs, and dashboards simultaneously. Point at any element and visually direct the AI to refine it.
Scale with Your Sales Team
Adalo 3.0 handles 1M+ monthly active users with 3–4× faster performance. Whether your team is 5 reps or 500, the infrastructure grows with you—no migration, no per-seat pricing surprises.
Custom CRM App vs. Off-the-Shelf vs. Custom Development
See how building your own CRM with Adalo compares to the alternatives.
| Factor | Adalo CRM App | Salesforce / HubSpot | Custom Development |
|---|---|---|---|
| Build Time | ✅ Days to weeks | Immediate, but customization takes months | 3–6 months |
| Monthly Cost | ✅ $36/mo flat (unlimited users) | $25–300 per seat per month | $5,000–20,000/mo (hosting + team) |
| Native Mobile App | ✅ iOS and Android (true native) | Web app or mobile wrapper | Yes (if budgeted separately) |
| Push Notifications | ✅ Built-in | Limited on mobile | Custom implementation required |
| Customization | ✅ Full — your screens, your fields | Constrained by platform configuration | Full (at development cost) |
| Maintenance | ✅ Adalo handles infrastructure | Vendor handles | Your dev team handles |
| Time to Change | ✅ Minutes | Days to weeks (admin config) | Sprint cycle (1–2 weeks) |
Tips for CRM Success
Patterns from Makers who have built and shipped successful CRM apps with Adalo.
Start with the Deal Pipeline
Your pipeline is the core of any sales CRM. Define your stages first (Lead, Qualified, Proposal, Closed), build the pipeline view, then expand outward to contacts, activities, and dashboards.
Link Contacts to Deals
Use Adalo's relational database to connect contacts to deals and companies. This way, when a rep opens a deal, they see every related contact, past activity, and note in one place.
Build Dashboards Last
Get your data model and core workflows right before building dashboards. A dashboard built on clean data is powerful. A dashboard built on messy data just visualizes the mess.
Add Integrations Gradually
Start with Adalo's built-in database. Once your team is using the CRM daily, layer in Zapier automations for email sync, calendar integration, and lead capture from web forms.
Test with Real Deal Data
Import a sample of your actual pipeline before launching. Real deals expose edge cases—stale leads, multi-contact companies, deals stuck in stages—that dummy data won't reveal.
Migrate from Spreadsheets with SheetBridge
If your pipeline lives in Google Sheets, use SheetBridge to connect it directly as a database. Run both systems in parallel until your sales team is fully onboarded.
Everything You Need to Build & Run a CRM
Unlimited Records on Paid Plans
No caps on contacts, deals, or activities. Adalo paid plans include unlimited database records, users, and storage. Free plan includes 500 records to get started.
Push Notifications
Native push notifications for deal updates, new lead alerts, and follow-up reminders. Keeps your sales team engaged without requiring them to open the app.
Google Sheets via SheetBridge
Already tracking leads in Google Sheets? SheetBridge connects your spreadsheet as a relational database so you can migrate incrementally without disruption.
Zapier & Make Integrations
Connect your CRM to 6,000+ tools. Sync with email marketing platforms, calendar apps, invoicing software, and lead capture forms via Zapier or Make.
Learn How to Build CRM Apps with Adalo
Step-by-step guides, video walkthroughs, and documentation to help you build and ship your CRM.
How to Build a CRM App Without Code
Full walkthrough: database schema, pipeline screens, contact views, and publishing to app stores.
Read guide →Connecting External Data Sources
How to use External Collections and Custom Actions to connect your CRM to existing APIs and tools.
View docs →Google Sheets to CRM via SheetBridge
Migrate your spreadsheet pipeline to a real CRM app without losing your existing data workflow.
Read guide →Relational Database Basics
Understand collections, relationships, and record linking — the foundation of any CRM data model.
View docs →Common Questions About Building CRM Apps
What is Adalo?
Adalo is the no-code app builder that pairs AI-powered generation with a visual multi-screen canvas, so entrepreneurs and business teams can design, build, and publish custom database-driven apps to the Apple App Store, Google Play Store, and web from a single project — no code, no developers required.
Can I build a CRM without coding?
Yes. Adalo's no-code app builder requires zero coding. Tell Ada (Adalo's AI builder) what your CRM needs and Magic Start generates a complete app with a database, screens, and navigation. Then visually customize everything on the canvas by pointing at elements and directing changes. Makers routinely build and publish complete CRM apps to the App Store and Google Play without writing a single line of code.
How much does a custom CRM app cost?
Adalo's paid plans start at $36/mo with unlimited usage—no caps on users, records, actions, or storage. Compare that to Salesforce at $75+/user/month or HubSpot's Sales Hub at $90+/user/month. A 10-person team on Salesforce costs $750+/mo. That same team on Adalo costs $36/mo total, with native iOS and Android apps included. The free plan includes 500 database records so you can prototype your CRM before committing.
Can my sales team use the CRM on their phones?
Yes. Adalo builds true native iOS and Android apps—not web wrappers. Your sales team downloads the CRM from the Apple App Store or Google Play like any other app. Native apps mean push notifications for deal updates, faster performance, and the ability to view contact information even in areas with limited connectivity. This is critical for field sales teams who work between meetings, not just at a desk.
Does Adalo CRM work offline?
Adalo's native apps cache previously viewed data, so your team can reference contacts and deal details in areas with poor connectivity. Full offline editing with sync-on-reconnect is on the product roadmap. For field sales teams, the native app experience is significantly more reliable than web-based CRMs in low-connectivity environments like trade shows, construction sites, or rural areas.
Can I import data from spreadsheets?
Yes, in two ways. SheetBridge lets you connect a Google Sheet directly as a relational database—ideal for teams that want to keep their spreadsheet as the data source during migration. Alternatively, you can import CSV data into Adalo's built-in database for a clean start. Many Makers use SheetBridge initially and transition to the built-in database once the CRM is established.
How does Adalo compare to Salesforce for small teams?
Salesforce is the industry standard for enterprise CRM with deep customization, extensive integrations, and advanced reporting. For small and mid-size sales teams, though, Salesforce often means paying $75+/user/month for features you'll never use and spending weeks configuring workflows. Adalo lets you build exactly the CRM features your team needs at $36/mo total (not per user), with native mobile apps included. The trade-off: Adalo won't match Salesforce's depth in advanced reporting, complex workflow automation, or enterprise integrations. If you need those, Salesforce is the right choice.
What can't Adalo CRM do?
Adalo excels at building custom CRM apps that fit your specific sales process, but it's not a drop-in replacement for enterprise CRM platforms. Advanced features like AI-powered lead scoring, built-in email sequencing, territory-level permission hierarchies, and complex multi-object reporting require Salesforce, HubSpot, or similar platforms. Adalo also doesn't include a built-in email client—you'd connect email via Zapier or Make. For teams that need a CRM tailored to their workflow with native mobile apps at a fraction of enterprise pricing, Adalo is the practical choice.
Explore more solutions: Marketplace Apps, Booking Apps, AI-Powered Apps, and Internal Tools. Learn more about Adalo's no-code app builder.
Ready to Build Your Sales Team's CRM?
Start building for free with Adalo's no-code app builder. Your free plan includes 500 records, unlimited screens, and Ada AI—no credit card required.